The Founder's Signal — Free Webinar
Free live session · 60 minutes

Your work is good.
Nobody outside your company knows it yet.

A working session for founders, operators, and independents on building a personal brand that gets you deals, hires, and press — without becoming a full-time content job.

Reserve your seat

147 seats left for this cohort · no replay sent after

This session is for you if you're closing your next round, hiring senior people, or trying to stop being the best-kept secret in your category.

DateThursday, 18 September
Time7:00 PM IST / 9:30 AM ET
FormatLive + Q&A, camera-on
CostFree

Where this actually shows up

You're not invisible by accident

Most founders don't have a branding problem — they have a distribution problem for their own expertise. These are the four ways it costs you.

"Investors ask what we're building. Nobody asks what I think."

Your point of view exists only inside decks and diligence calls — not anywhere a future lead investor can find it first.

"Our best candidates go work for people with a bigger name."

Senior hires increasingly vet the founder before the company. A thin public presence reads as risk, not humility.

"I post sometimes. It goes nowhere."

Inconsistent posting without a positioning strategy behind it trains the algorithm — and your audience — to ignore you.

"Journalists quote my competitor, not me."

Reporters and podcast bookers default to whoever already sounds like an authority. That reputation compounds — or doesn't.

Inside the session

What we'll build together, live

No fluff, no generic "post more" advice. We'll work through a repeatable system in four parts.

01The Positioning LineWrite the one sentence that tells people exactly what you're the person to talk to about — and why it's defensible.
02The Proof InventoryAudit the credibility you already have but aren't using: decisions, numbers, mistakes, and lessons sitting in your Slack and your head.
03The Weekly EngineA 90-minutes-a-week system for turning that proof into writing, video, or talks — without hiring a content team.
04The Inbound LoopHow a visible personal brand starts generating warm intros, press requests, and applicants on its own.

Built for operators

Who this session is for

The framework flexes to your seat, but the mechanics are the same across all four.

Founders

Raising your next round or trying to become the name journalists call first in your category.

CXOs

Building a reputation independent of your employer, ahead of a board seat, advisory role, or next move.

Startup owners

Wearing the sales, hiring, and PR hats at once, and needing your name to do some of that work for you.

Freelancers & consultants

Tired of being one referral away from a dry pipeline, and ready to build inbound demand instead.

Portrait

Your host

Ananya Rao

Personal branding strategist for founders & executives

Ananya has spent the last seven years building the public presence behind founders and CXOs across SaaS, fintech, and D2C — the writing, the talks, the interviews that turned "the person behind the product" into a recognisable name in their industry.

This session distills that work into the exact framework her private clients pay five figures for, adapted for a room instead of a one-on-one.

80+founders & execs coached
6years in personal branding
3industries specialised in

In their words

"I went from an unknown co-founder to the person our category's biggest podcast wanted for their launch episode. Ananya's framework did in four months what three years of random posting hadn't."

— Karan Mehta, Co-founder & CEO, a Series B logistics startup

Before you register

Questions worth answering upfront

Is this actually free?+
Yes. The session is free to attend live. There's an optional paid programme mentioned at the end for anyone who wants hands-on help implementing it.
Will there be a replay?+
No replay is sent out. The session is built around live Q&A specific to attendees' businesses, so it's worth blocking the calendar.
I have no personal brand at all right now. Is that a problem?+
No — most attendees are starting from zero public presence. The framework is built for a first-time build, not a refresh.
How much time will this actually take each week?+
The system taught in the session is designed around roughly 90 minutes a week — realistic for a founder or exec calendar.

Seats are limited to keep it interactive

Reserve your seat for Thursday, 18 September

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Reserve your seat — it's free

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Date18 September
Time7:00 PM IST
Seats left147
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