A working session for founders, operators, and independents on building a personal brand that gets you deals, hires, and press — without becoming a full-time content job.
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This session is for you if you're closing your next round, hiring senior people, or trying to stop being the best-kept secret in your category.
Where this actually shows up
Most founders don't have a branding problem — they have a distribution problem for their own expertise. These are the four ways it costs you.
"Investors ask what we're building. Nobody asks what I think."
Your point of view exists only inside decks and diligence calls — not anywhere a future lead investor can find it first.
"Our best candidates go work for people with a bigger name."
Senior hires increasingly vet the founder before the company. A thin public presence reads as risk, not humility.
"I post sometimes. It goes nowhere."
Inconsistent posting without a positioning strategy behind it trains the algorithm — and your audience — to ignore you.
"Journalists quote my competitor, not me."
Reporters and podcast bookers default to whoever already sounds like an authority. That reputation compounds — or doesn't.
Inside the session
No fluff, no generic "post more" advice. We'll work through a repeatable system in four parts.
Built for operators
The framework flexes to your seat, but the mechanics are the same across all four.
Founders
Raising your next round or trying to become the name journalists call first in your category.
CXOs
Building a reputation independent of your employer, ahead of a board seat, advisory role, or next move.
Startup owners
Wearing the sales, hiring, and PR hats at once, and needing your name to do some of that work for you.
Freelancers & consultants
Tired of being one referral away from a dry pipeline, and ready to build inbound demand instead.
Your host
Personal branding strategist for founders & executives
Ananya has spent the last seven years building the public presence behind founders and CXOs across SaaS, fintech, and D2C — the writing, the talks, the interviews that turned "the person behind the product" into a recognisable name in their industry.
This session distills that work into the exact framework her private clients pay five figures for, adapted for a room instead of a one-on-one.
In their words
"I went from an unknown co-founder to the person our category's biggest podcast wanted for their launch episode. Ananya's framework did in four months what three years of random posting hadn't."
— Karan Mehta, Co-founder & CEO, a Series B logistics startup
Before you register
Seats are limited to keep it interactive
No credit card. Calendar invite sent immediately.